Creating a better library blog requires you to think about your target audience. Even though it is already obvious that your target audience is your library patrons, in many cases you still need to be even more specific. If you are an academic library then your audience will be primarily your students and staff. However, it may also be read by potential students or staff. If you are a public library then your audience is even larger.

What exactly does your audience want to read about on your library blog? It can be tempting to just start blogging based on what you think your patrons and your audience wants but creating a better library blog requires you to dig a bit deeper.

Here are some ideas to help you with this:

1. Take a look at what some of the more popular books are. Blog about these books and offer information about them as well as book reviews and other interesting things.

2. Blog about library events and other happenings that are not specifically related to books.

3. Survey your readers with a poll and ask them what kinds of content they would like to see on your library blog.

4. Take note of your more popular library blog posts and then create additional posts that address the same topics.

5. Blog about new items at your library such as new books or other new acquisitions.

What else have you done to create a better library blog?