In keeping with tradition here are my top 10 social media and libraries predictions for 2012.
1. We will see a sharp increase in the number of libraries that have mobile friendly websites or library related applications for mobile phones.
2. More libraries will use youtube videos and other videos as a marketing channel and as an education medium.
3. We will see an increase in libraries using social media to educate rather than just to market resources and services.
4. Google Plus will increase in popularity and more libraries will develop pages on the site although Google Plus will still not be as popular as facebook.
5. More libraries will seek ways to create mobile apps for various uses and not just for the library website.
6. As more database vendors create mobile apps, libraries will be able to offer more services to patrons via mobile.
7. Book review sites such as Goodreads and Library Thing will be used by more libraries as tools for offering book reviews and for locating new books to read.
8. Libraries will adapt more open source programs for all aspects of running the library.
9. More libraries will find ways to use online gaming as a marketing and educational tool.
10. More libraries will use Google apps for a variety of functions including email.
What am I missing?
It always astounds me how much Social Media sites has an impact on the amount of traffic that you can get when done correctly
Keep up the great work,
Robin
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What about social media book marking sites? These are all the rage now, and I think libraries will start to use these to promote their services and to highlight resources and tools to a broader audience.
I would hope Google apps won’t be used for library business – since Google “owns” the information when their products are used, there could be a tremendous risk for loss of customer privacy (the cornerstone of what librarians seek to protect). They track where you are, what you look for, etc. – will their apps track the libary’s [potentially proprietary] info and/or our customers’ info? Since we have to warn customers that maintaining a reading list could expose them to gov’t searches, what about all the other tasks customers might perform using library property. We currently don’t keep track of sites they visit. will Google’s apps keep track?
I can see open source product usage increasing, especially with the SaaS monetizing opportunities the cloud now affords, but I want to be assured all the info is as private as possible, with as little (ideally no) data mining as possible by an outside-the-library entity of what our customers are “doing”.
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